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iSOFT appoints Group Director, Enterprise Healthcare

Adrian began his career with the NHS as a radiographer, moving into the commercial and business management arena with 3M, Imation, Kodak, Ferrania and latterly Agfa Healthcare UK, where he was Managing Director responsible for developing the market and managing the business in Northern Europe and the Baltic countries.

In the role of Group Director, Enterprise Healthcare, Adrian will be responsible for:

• working with the Product Management Group to formulate and deliver the Healthcare Enterprise Product Business Strategy (acute care, departmental and diagnostic systems, primary care solutions and LORENZO);

• leading the go-to-market proposition for the Enterprise Product Business Strategy; and

• providing product lifecycle stakeholders with the business orientation needed to maximise iSOFT's competitive strengths.

“Adrian’s experience will be a major asset to the company and he is excited about joining us,” said an iSOFT spokesman. “Adrian will be focused on the roll-out of our enterprise systems like LORENZO."

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